Lexus Auto SRL

About Lexus Auto SRL

Lexus Auto SRL is a Romanian automotive company specializing in pre-owned vehicles and accessible financing solutions. Known for its customer-centric approach, the company aims to make car buying more transparent and trustworthy.

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Project Challenge

Although Lexus Auto had a functioning website, their brand lacked cohesion across channels—especially on social media, where first impressions often happen. The challenge was to translate their existing web presence into a recognizable and engaging social media identity that builds trust and drives leads.

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Process

1. Research & Audit
   We started with a full audit of their website, identifying key value points, language tone, and user flow. This helped us understand what was working and what needed to be reimagined visually.
2. Brainstorming & Strategy
   Through collaborative sessions, we explored how to transform static web content into scroll-stopping social assets—keeping the core message but elevating how it's told visually.
3. Design Testing & Iteration
   We tested content formats, post types, and layouts to ensure they were aligned with user behavior and the local car market. Adjustments were made based on clarity, engagement, and visual hierarchy.
4. Brand Identity System
   Built a unified visual system—colors, type, and layout rules—to be applied consistently across posts, stories, highlights, and ads.

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Outcome

• A fully branded social media presence built directly from their website content
• Stronger visual identity across all platforms
• Content system tested for clarity, engagement, and conversion
• Increased brand recognition and lead generation through social channels
• A design foundation for future campaigns and digital assets

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