Molona Estate

Project overview

Molona Estate, a growing real estate company from Cluj-Napoca, Romania, partnered with ByAllotech to develop a bold and consistent brand identity that could stand out in both digital and offline spaces. The project included a full branding package, social media design system, and a clean, professional web presence. Our goal was to ensure brand visibility and coherence across all customer touchpoints—especially on social media and advertising platforms.

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Challenge

Molona Estate needed a complete visual identity, including branding from scratch and a design language that would be adaptable across platforms like Instagram, Facebook, and Google Ads. The challenge was to create visuals that were not only attractive and informative but also optimized for high performance in real estate advertising. We also had to ensure the brand could scale easily across signage, printed brochures, and a user-friendly website—while keeping a professional and modern feel.

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Process

We approached the project using the design thinking framework—starting with empathizing and researching the target audience: young buyers, investors, and renters in Cluj. We analyzed competitors, interviewed users, and identified pain points in digital property browsing. During ideation, we held brainstorming sessions to define key features and aesthetics that align with Molona Estate’s mission.

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From there, we created wireframes and interactive UI prototypes for testing, iterating based on feedback to ensure both usability and clarity. The UI design focused on clean layouts, easy navigation, and conversion-optimized touchpoints. Parallel to this, we built a cohesive visual identity and applied it across social media materials, advertising layouts, and the web interface—ensuring a seamless and engaging brand experience from feed to website.

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Solution

We delivered a full branding and marketing suite, including a brand book, logo variations, and a social media design system ready for daily content production. Custom templates for Instagram and Facebook helped Molona Estate communicate listings, promotions, and updates with style and clarity. The website design reinforced the brand’s tone—minimal, elegant, and user-focused—supporting the sales funnel. Today, Molona Estate presents a unified brand voice, standing out confidently in the competitive Cluj market.

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